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Windows Phone scores wins but still faces challenges – PC Magazine

Windows Phone scores wins but still faces challenges – PC Magazine

Recent successes for Windows Phone smartphones in the U.S. and Europe continue to be overshadowed by challenges the platform faces in China and elsewhere.

The Windows Phone operating system still ranks third globally, far behind Android and iOS, yet most experts say it will have staying power for years to come. That’s because software giant Microsoft has deep pockets and clearly wants to keep the OS durable. Microsoft and Windows Phone will also get boosts as the company converges the mobile OS into the Windows operating system.

Smartphones running the Windows Phone OS took nearly 5 percent market share in the U.S. in the third quarter ending September 30, and topped 10 percent in the combined five-biggest European countries, according to data released Monday from market research firm Kantar Worldpanel ComTech.

The momentum for Windows Phone comes from low-cost handsets, such as the Nokia Lumia 520

Meanwhile, China, the world’s largest smartphone market, remains challenging for Nokia and Windows Phone, with their market share languishes at 3.5 percent, according to Kantar analyst Dominic Sunnebo Read More >>

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