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Investing in Start-Ups Is Risky Business - Kiplinger

Investing in Start-Ups Is Risky Business - Kiplinger

Imagine touring dozens of online marketplaces that feature hundreds of investment prospects in start-up businesses. You choose ten or so companies, investing perhaps $1,000 each—and dream of getting in on the ground floor of the next Facebook or Twitter.

Welcome to “crowdfunding,” a new asset class that offers big opportunities for small investors—and perhaps even bigger hazards. Under a new federal law, fledgling businesses will be able to raise small sums online from a lot of investors. “This provides entrepreneurs with a fresh way to raise capital,” says Ryan Feit, a founder of the crowdfunding Web site SeedInvest. For small investors, he says, sites such as his “make investing in start-ups as easy as buying a share of Microsoft.”

 

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