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Don't Get Swindled This Holiday Season

Don't Get Swindled This Holiday Season

Between now and January 1, we’ll spend $602 billion shopping for the holidays, according to statistics from the National Retail Federation. But America’s malls and department stores would like to see you shell out even more.

To that end, retailers have a host of subtle psychological tricks at their disposal–many seemingly innocuous or downright helpful–taking advantage of all the latest scientific research on the shopper’s brain. So before you line up for a Black Friday spending spree, or make an online purchase on Cyber Monday, find out how stores are squeezing more pennies from your pocket–and how you can fight back:

1. …read more

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